In another step toward becoming the leader in the integrated communications market, Billerica-based DGI Invisuals, a leading communications firm in the large format printing and video integration markets, announces that it has rebranded its portfolio of technology holdings.

Previously operating as independent divisions, Smithcurl Communications A/V, Smithcurl Healthcare Solutions, Excel Lan Communications, Advanced Visual Technologies (AVT) as well as recently acquired Berway Visual Products have been renamed under a master brand called DGI Communications. Within DGI Communications, the company’s product offerings will be further divided into two core sectors – DGI Technologies and DGI Invisuals.

“Each of the companies that have come together under the DGI Communications label brings significant brand recognition and a strong customer base to the newly formed company,” said DGI Communications president Jim Dadmun. “We are now able to offer a more fully integrated, solutions-based approach for our clients who often have communications needs beyond what each company could have offered individually.”

DGI Invisuals, which was founded in 1994 congruent with the advent of digital print technology, has long been considered a leader in the large format printing sector throughout the region. In its nearly 20-year existence, the company has developed unique visual solutions for companies such as Reebok, Citizens Bank, John Hancock and Whole Foods, to name a few. In addition to digital print solutions, in 2003, DGI introduced AVT as an integrator of emerging video signage technology.

Then in 2008, to offer its significant customer base integrated communications systems with expanded capabilities, DGI acquired Smithcurl Communications, another well-respected company with local roots. Smithcurl has designed and installed audio/video and healthcare solutions for some of the region’s biggest healthcare organizations, corporations and educational institutions. Topping the list of Smithcurl clients are   UMass Medical School, Fidelity, Beth Israel Hospital and Olympus.

Shortly after Smithcurl joined the DGI team, DGI acquired another local company called Excel Lan Communications. The addition of Excel Lan proved to be vital for DGI because the company specialized in structured cabling, which meant the combined companies could design and build an entire visual communications project without having to subcontract any of the work.

“Once we acquired Excel Lan, we had the ability to offer a fully-integrated approach to virtually any client’s communications needs,” says Dadmun. “We could do everything from fleet vehicle wraps to building signage to video conferencing to network cabling to nurse call systems and beyond.”

By bringing together this series of corporate acquisitions and recruiting top executive management and engineering talent, a new breed of communications company was formed.  A key component to the growth and success of DGI was the addition of Russ Oliver to the staff.  Oliver, formerly the chief operating officer, chief strategy officer and executive vice president at One Communications, serves as president of the DGI Technologies division.

“The genesis of DGI Communications comes from the logical synergy of supplementing the customers of its sister division, DGI Invisuals, with high tech alternative visual communications,” says Oliver.  “Offering products including digital signage and IP based marketing systems, DGI Technologies has evolved into one of the fastest growing and well respected systems integrators in the northeast.”

DGI offers a vast array of communications products and services to clients throughout New England. Its product categories include audio visual systems, structured wiring solutions, healthcare communications systems, and specialty solutions including surveillance systems, speech privacy, sound masking, telepresence and immersive audio and video conferencing.

This new paradigm in offering a full communications solutions came with challenges.  Each acquired company, as well as the existing parent company of DGI Invisuals, had significant brand recognition in the marketplace, however operating independent sales teams and divisions proved confusing to clients.  To address the confusion about the relationship among the various companies a decision was made in early 2012 to bring them all under one roof and one brand. The companies now operate under the master brand, DGI Communications, with AVT, Smithcurl, Excel Lan and Berway operating under the sub-brand DGI Technologies and DGI Invisuals remaining intact under its own sub-brand. DGI believes this rebranding sets the stage for future growth and recognition of this new breed of communication company.

Further strengthening the cohesiveness among the formerly individual companies, DGI Communications recently moved into a newly-built 40,000 square foot office space in Billerica, Mass. where all 95 employees are able work in a shared environment. Plans are in place to turn much of the common space in the building into a working showroom featuring large format printing ideas and integrated audio and video solutions. There are even plans to build a fully-functioning hospital room equipped with all of the latest technology offered by DGI Technologies.

About DGI Communications
DGI Communications is an integrated communications firm with more than 20 years of industry experience. Located in Billerica, Mass. the company specializes in large format printing, audio visual systems, structured wiring solutions, healthcare communications systems, and specialty solutions including surveillance systems, speech privacy, sound masking, telepresence and immersive audio and video conferencing.